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RNB Research - Desk Research services in Asia
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by: rnbresearch
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SECONDARY / DESK
RESEARCH
Desk Research involves gathering of data that already exists
inexpensively from a larger pool of
resources.
We at RNB Research
uses a 5 step disciplined approach towards our Desk Research…
1. PLAN: Desk research is a planned
approach. There is an objective and a end result which needs to be linked at
each step to achieve the desired results
2. TIMETABLE: With millions of available sources
to choose from a researcher may get bombarded with a lot of information that
may not be required. The plan needs to be finalized with the required timetable
with milestones.
3. RECORD & VALIDATE: Every bit of
information collected needs to be recorded, evaluated and validated; this is
the most important step ensuring credibility of the data collected and ensures
the research is no track.
4. INTEGRATE: All the information needs to
be arranged and integrated to logically link topics together to ensure the
research objective is met as per the plan document.
5. PRESENT: The data needs to presented in
a format that is visually appealing to the end reader. Fonts, Content,
Placement, Reading styles, and Colors etc need special attention and
confirmation before submission.
RNB RESEARCH
ADVANTAGE
Competitive
Time Effective
Use of Paid Databases
Experienced Research having capability
and expertise to locate the information
POOL OF RESEARCH
RNB Research expert
researcher’s uses various online & offline sources such as:
• Government sources
• Trade associations
• Newspapers & magazines
• Annual report of companies
• Commercial databases
• Internal sources of the client
• Academic institutes
• Data on the internet - Blogs / Online libraries / directories/
encyclopedias/ Special Websites
To get the
information they are looking for.
Vertical Served
RNB Research Desk
Research services can be used to provide business Intelligence on a broad
variety of topics.
Industry Analysis
Country / Region
Analysis
Product Analysis
Market
Market Profiles and
sizing
Competitive
positioning
Competitive Analysis
Key Account Profiling
Company Analysis
Market feasibility
& market entry strategy
Emerging market
Trends
Data Management
RNB Research is a
full-service market research company in Asia having Offices in
& UAE. Its activities include both quantitative & qualitative Market
Research: CATI, PAPI, mail surveys, pre-recruits, in-depth interviews, focus
group, mystery shopping, online panels (Physicians, B2B and Consumers) &
secondary research
About the Author
This article was written by Jitendra, and has been
successfully taking online and offline Surveys in
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